The GRWM Guide for Father’s Day

Because dads deserve good brows too.

Let’s hear it for the dads, the stepdads, the granddads, and all the father figures out there who taught us how to ride a bike, change a tire, and—occasionally—steal our skincare.

This Father’s Day, skip the predictable socks and ties and gift him something better: a little grooming, a little glow-up, and a whole lot of appreciation. Yes, we’re talking about self care for him —and we’re doing it the Motherpluckers way.

Dads might not say it out loud, but they love a fresh, clean feeling just as much as we do. Whether he’s more rugged outdoorsman or chill homebody, a little maintenance goes a long way. A brow shape at Motherpluckers? Subtle, sharp, and instantly makes him look more refreshed—without sacrificing that rugged charm. It’s the kind of thing people notice, but can’t quite put their finger on.

If he's up for it (and we think he is), go a step further with a brow tint —yes, guys get them too. It adds definition and completes their face. Low effort, high reward? Dads get that.

And let’s talk skincare. He doesn’t need a 10-step routine—but he does need the basics. Dad-approved staples: hydrating gel cleansers, SPF moisturizers, and under-eye refreshers that are more “I’m ready for the day” than “I borrowed my daughter’s serum.”

Honestly, Father’s Day is the perfect time to normalize the masculine side of self care. It’s not about vanity—it’s about feeling good, showing up, and keeping things tidy (even if his garage isn’t).

Still not sure what to get him? Easy: a Motherpluckers gift card . He can book a service or grab some products our Malin & Goetz leather candle is unreal.

This year, celebrate Dad with a fresh take on getting ready. Skip the cliché. Shape the brows. Elevate the routine.

Because nothing says “I love you” like helping Dad finally figure out what self care is for him.

Get him plucked. He deserves it.